Frida Roberts
Contact me.
+46 (0)73 0864109
My Approach
Sustainable Growth Through Human Flourishing
Translating Science into Action
Creativity as a Competitive Edge
Flow Science for Peak Performance
Psychological Safety as a Catalyst
Today’s leaders face relentless pressure, rapid change, and increasing complexity while striving to foster engagement, innovation, and sustainable growth. Traditional strategies fall short—thriving in today’s world requires new skill sets, mindsets, and ways of working.
Sustainable success happens where business strategy and human flourishing meet. By integrating business acumen with science-backed methodologies, I help leaders and organizations build human-centered workplaces where people and performance thrive.
About Me
Strategic. Creative. Human-Centered.
My mission is to humanize business by democratizing evidence-backed skills and tools—helping leaders, teams, and organizations create workplaces where both people and performance thrive. Drawing on 25+ years of leadership experience and interdisciplinary expertise, I bridge business strategy with human flourishing, unlocking creativity, resilience, and sustainable growth.
The world is changing faster than ever—AI, disruption, and complexity are rewriting the rules of business. The leaders who thrive will be those who cultivate adaptability, creative problem-solving, and the ability to bring out the best in others.
My Services
Thought-Provoking Talks
Challenging perspectives, sparking new ideas, and inspiring change in an ever-changing world.
What I Offer:
- Flow at Work: The Science of Focus, Fulfillment & High Performance
- Creativity Unlocked: The Most Underrated Superpower in Business
- The Psychological Safety Effect: Fuel Inclusion, Learning & Innovation
Testimonials
"Frida’s recurring guest lecture series on creativity and innovation is a highlight of the program. ‘The Power of Creativity’ explores everything from the neuroscience of creativity to practical applications, giving students the tools to apply creative thinking in business and beyond."
Micco Grönholm,
Senior Lecturer, Lund University School of Economics and Management
“Frida’s expert facilitation helped my management team strengthen psychological safety and collaboration, fostering open dialogue and shared learning. Her deep expertise, warmth, and research-backed approach gave my managers practical tools to build trust and engagement within their teams."
Paul Fagerlund
Head of Development Dep. Of Customer Interactions, Arbetsförmedlingen HQ
"Frida led two days of innovation workshops at our annual staff gathering, tailoring the sessions to our organization’s needs and process. Her engaging lectures and workshops sparked new ideas and culminated in excellent concepts developed by our teams. We truly appreciated her effort, expertise, and enthusiasm.”
Paul Rapacioli
Director, Fojo Media Institute
Flourishing People, Thriving Business
Empowering leaders, teams, and organizations to navigate complexity, unlock creativity, and drive sustainable success.
Grow People. Evolve Cultures. Build a Better Future.
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© 2025 by Frida Roberts