Frida Roberts
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+46 (0)73 0864109
Grow People. Evolve Cultures. Build a Better Future.
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© 2025 by Frida Roberts
Strategic. Creative. Human-Centered.
The workplace is evolving faster than ever. Rapid change, technological disruption, and shifting workforce expectations demand more than traditional leadership—they require organizations to rethink how they work, lead, collaborate, and grow.
Thriving in this complexity requires a people-centered approach—one that aligns business strategy with human flourishing to drive sustainable success.
Hi, I’m Frida! Let’s redefine leadership—together.
Unlocking Creativity, Resilience & Impact.
My Mission: Humanizing Business
I democratize evidence-backed skills and tools to help leaders, teams, and organizations create workplaces where both people and performance thrive.
A Global Perspective & Cross-Industry Expertise
Based in Stockholm, Sweden, I bring 20+ years of leadership experience, working locally and internationally across industries in intercultural environments with global clients.
I have been at the forefront of organizational and business development, digital transformation, branding, and strategic initiatives—leveraging trends, driving change, and always challenging the status quo.
Driving Change & Pioneering Innovation
I’ve driven forward-thinking initiatives—from pioneering legal IP services online in the late 90s to positioning Brand Sweden at the forefront of digital Nation Branding.
I’ve also led major digital and marketing projects, spearheading initiatives that have been recognized with over 45 international awards, including the Grand Prix at Cannes Lions.
Tailored, Evidence-Based Solutions
I don’t believe in one-size-fits-all frameworks. Instead, I work in close partnership with my clients, co-creating solutions tailored to their specific context, challenges and goals.
My interdisciplinary and evidence-based approach draws on neuroscience, behavioral science, and positive psychology to help individuals, teams, and organizations unlock potential and human flourishing.
People & Growth
I don’t believe in one-size-fits-all frameworks. Instead, I work in close partnership with my clients, co-creating solutions tailored to their specific context, challenges and goals.
My interdisciplinary and evidence-based approach draws on neuroscience, behavioral science, and positive psychology to help individuals, teams, and organizations unlock potential and human flourishing.